Packplay : the book

To diffuse this research and exhibition, a publication is being produced as a printed book. It will propose a reflection on the packaging design with a user-centered approach.

To achieve its goal, packaging shall be designed to deliver a product optimally. But what place do we grant to the user in this dynamic business? What happens if the story is told differently by giving a greater role to the user's expectations, needs? The book offers reflections on the packaging design as an interface with the user, such as product access tool. Lavishly illustrated, the book will present the work of the exhibition to support the point.

The book will be available in September 2014.